Entertainment pundit Arnold Asamoah Baidoo has explained that actress Yvonne Nelson made a strategic move to use rapper Sarkodie as the focal marketing point for her latest released book, ‘I am not Yvonne Nelson
Submitting on UTV’s Showbiz Night, the pundit stated that, the actor’s smart way of telling her story was an intentionally thought strategy to generate conversation.
“If you want your memoir to be a topic for conversation, there should be an element of surprise, it should be explosive. many successful authors with a memoir had an element of explosive shocks that triggered conversations”
“Yvonne was strategic with the content in the book, and Sarkodie’s spill was the focal marketing point of the book, it was an intentional thought to create an uproar amongst readers”.
“Sarkodie is a big export, riding on his clout was not a digression but a thought-out curve to sell. We need to applaud Yvonne for her boldness. just in a couple of days, her book is a best seller on Amazon and Apple Books”
“Yvonne told her story but ultimately her goal was to sell, this is a revenue-generating point in the industry, Kudos to Yvonne”
Ace actress, producer, and entrepreneur Yvonne Nelson recently launched her book ‘I am Not Yvonne’ which sparked social media uproar over some deep revelations in the book.
The book she themed ‘I am not Yvonne Nelson’ encapsulates the actor’s life experiences and a journey to finding peace and healing.
Yvonne Nelson made a strategic move to make Sarkodie the marketing point of “I Am Not Yvonne Nelson” – Arnold Asamoah Baidoo#UnitedShowbiz pic.twitter.com/8fU1KKSfb0
— UTV Ghana (@utvghana) June 24, 2023
