Real Madrid CF and Liberbank have signed an agreement by which the financial institution is incorporated as the official bank of the white club from the beginning of the next 2020-21 season to the end of 2025-26, reports the entity of Concha Espina in a statement.
The agreement provides for exclusivity in the banking sector for Spain, Liberbank’s business territory, reports Europa Press.
This alliance, in addition to promoting Liberbank’s brand awareness by generating maximum visibility and association between both brands, has as one of the central axes the possibility of participating in the club’s new lines of financing.
This cooperation covers all levels and segments of the club, including members and fans, since the agreement provides for the option for members to finance the subscriptions on advantageous terms, as well as the creation of specific and exclusive financial and banking products.
The agreement contemplates new lines of business between both entities, such as the aforementioned exclusive products and the acquisition of new customers thanks to Real Madrid’s digital audiences. In this sense, Liberbank will be involved with Real Madrid in its loyalty projects with its current and future clients and, in addition, it will have exclusive advantages and considerations for clients in all sections of the club, both for men’s and women’s football and basketball.
In this way, Liberbank becomes the first of the new sponsors to sign a new transversal agreement for all sections of Real Madrid.
